Build Your Business From The Ground Up
Starting September 2025, we're running an intensive program for people who want to build actual businesses—not just talk about them. You'll work through real financial planning, test market viability, and figure out if your idea can survive the first year.
Most business courses teach theory. We focus on what happens when you've got limited capital and need to make smart decisions fast.
Register Interest for September 2025
Who You'll Learn From
Three business owners who've started companies in Australia over the past decade. They know what it's like to work with tight budgets and uncertain markets.
Alden Favreau
Retail & E-commerce
Alden launched a small homeware store in 2018 that now operates both physically and online. He's taught cash flow management at two Sydney colleges and focuses on inventory decisions for new retailers.
Torsten Bjørnstad
Service Business Strategy
Torsten runs a consultancy that helps service providers price their work correctly. His background is in accounting, but he shifted to teaching businesses how to structure offerings without undervaluing themselves.
Callum Murtagh
Operations & Scaling
Callum started a logistics company in Melbourne that grew faster than expected. He learned operations the hard way—through mistakes—and now works with businesses figuring out when and how to expand without breaking their systems.
What The Program Covers
This isn't a lecture series. Over six months, you'll build a business model step by step, test assumptions, and adjust based on what you learn. Each phase connects to the next, so by February 2026 you'll have something you can actually launch or decide isn't worth pursuing.
Months 1–2
Validating Your Idea
Before spending money, you need to know if people actually want what you're planning to sell. We'll walk through customer research methods that don't require big budgets—surveys, conversations, and small-scale tests.
- Defining your target customer beyond demographics
- Testing demand with minimal investment
- Spotting red flags early
- Deciding when to pivot or abandon
Months 3–4
Building Financial Foundations
This is where most new businesses mess up. You'll learn to create realistic budgets, forecast cash flow, and understand what profit actually means once you factor in all costs—including your time.
- Setting prices that cover costs and leave room for growth
- Managing cash flow without external funding
- Understanding when to reinvest vs. take profit
- Building financial buffers for slow periods
Months 5–6
Launching and Adjusting
You'll soft-launch your business with a small group of customers and figure out what's working and what's not. We'll help you interpret early feedback, adjust your model, and decide if you're ready to scale or need more time in testing mode.
- Running a controlled launch with limited resources
- Measuring what matters vs. vanity metrics
- Handling early customer issues professionally
- Planning next steps based on real data